Recommended Products and Services
Navigating the digital marketing landscape almost always means deciding which products, services, and vendors to use to achieve your goals.
I only recommend products and services I either use and love myself, or that I’ve seen clients achieve success using.
Note that for items with an * after the name, I may receive compensation if you start using the product or service, as part of an affiliate or partner relationship. I only recommend products we know, use, and love! This affiliate revenue helps support my ability to provide free educational articles on this website and through the email newsletter.
Website Builders / Content Management Systems
WordPress Web Hosting
Website Plugins, Extensions and Themes
- Accessibility Checker Pro* (WordPress accessibility plugin)
- Blocksy* (Premium WordPress theme framework)
- CookieYes* (Cookie consent management tool)
- Elfsight* (Various website plugins to extend functionality)
- Ghost Plugins* (Extensions for Squarespace websites)
- Gravity Forms* (Form builder plugin for WordPress)
- Imagify* (Image optimization plugin for WordPress)
- Iubenda* (Legal policies and cookie consent management tool)
- Kadence* (Gutenburg theme & blocks toolkit for WordPress)
- PublishPress* (Advanced content publishing workflow plugins for WordPress websites)
- SearchWP* (Advanced Search plugin for WordPress websites)
- SEOSpace* (SEO plugin for Squarespace websites)
- Square Websites* (Extensions for Squarespace websites)
- Termageddon* (Automatically updating legal policies for your website)
- The Events Calendar* (Events Calendar plugin for WordPress)
- Weglot* (Tool for creating multilingual websites)
- Will Myers Squarespace Plugins* (Extensions for Squarespace websites)
- WP Rocket (WordPress caching and performance optimization plugin)
- Wordfence* (Security Plugin for WordPress)
Tools and Services for Marketing Communications Professionals
- Active Campaign* (Email marketing)
- AddEvent* (Event Calendar tool)
- Airtable* (Relationship database tool, plus dashboards, forms, and more)
- AlsoAsked* (Keyword research tool)
- AWeber* (Email marketing)
- Brevo* (Transactional email service)
- Calendly (Appointment scheduling)
- Campaign Monitor (Email marketing)
- ClickUp* (Task and project management)
- Circle.so* (Online membership community platform)
- Constant Contact* (Email marketing)
- Kit (formerly ConvertKit)* (Email marketing, landing pages, email automation)
- Dashthis* (Data dashboards)
- Databox* (Data dashboards)
- Donorbox* (Donation platform)
- Elfsight* (Wide variety of useful website widgets)
- Fathom Analytics* (Simple, privacy-first website analytics)
- FundraiseUp* (Super-powerful and high-converting online donation platform)
- GetResponse* (Email Marketing)
- JotForm* (Powerful Form Builder)
- LearnWorlds* (Online Course Platform and LMS)
- Mailchimp (Email marketing)
- Mailerlite* (Email marketing)
- Make* (Marketing automation tool)
- Mighty Networks* (Platform for communities, courses, and memberships)
- Namecheap* (Domain registration)
- Omnisend* (Email marketing)
- Optinmonster (Conversion optimization tool with pop-ups, etc.)
- Penji* (Outsourced graphic design for marketing teams)
- Pixlr Express* (Online photo and image editing tool)
- Postmark* (Transactional email service)
- Rev* (Transcripts, captions and subtitles for your audio and video files)
- SE Ranking* (Tool for website audits, keyword research, backlink tracking)
- Semrush* (Tool for website audits, keyword research, backlink tracking, and more!)
- Softr* (Platform for building apps or websites based on data stored in Airtable or Google Sheets)
- Ticket Tailor* (Event registration and ticketing solution)
- Wordtracker* (Keyword research tool)
- Uptime Robot* (Website uptime monitoring service)
- UTM.io (Tool to generate, standardize, organize, and share URLs with UTM tracking codes)
- Zapier (Marketing automation tool)
- ZeroBounce* (Email validation service)
- Zeffy* (Online donation platform)
Business Services / Payments
YNAB (You Need a Budget)* (Budgeting for your business or your personal life)
