Translating Designs into a Website for a Leading Clean Energy PR Firm

Silverline Communications is the nation’s leading Woman-Owned communications agency focused solely on clean energy and the climate transition.

When I first partnered with the team at Silverline, they had started work on a website migration project away from an aging WordPress website. They had designs for a brand new website in hand and needed technical support translating these design files into a real new website.

In addition to building out the new website on the Squarespace platform, I managed the complex migration of content from a custom WordPress website. Through the migration, we paid close attention to organic search visibility, seeking first to retain existing rankings, and second, to build increased visibility in Silverline’s future areas of focus.

Following a successful launch, we continued into a Phase 2 project developing new content pillars as part of a comprehensive SEO strategy. I continue to engage with Silverline as a digital marketing and SEO consultant.

Project Features:

• Website migration
• WordPress to Squarespace
• Constant Contact
• Zapier
• Squarespace 7.1
• Google Analytics
• Custom Analytics Dashboards