Refreshing the Web Presence of a Vermont Social Justice Nonprofit

The Peace & Justice Center is a community-based nonprofit organization in Burlington, VT, working to build a peaceful and just world through education, training, nonviolent activism, and community organizing around interconnected economic, social and environmental justice issues.

I partnered with the PJC team to provide a complete website overhaul, rebuild, and refresh to replace an aging and poorly-maintained WordPress website. When we started working together, staff identified several core challenges with the organizational website:

• The website was difficult to maintain and edit
• Users were seeing security warnings, related to a mis-configured SSL certificate
• The website was difficult to navigate, with many pages buried several layers deep or not linked in the menu at all

In addition to this technical challenges, the Peace & Justice Center has recently moved through a transition in executive leadership and was completing a rebrand, with a new logo and visual identity system in place. Refreshing the website provided an opportunity to launch the new logo across the organization’s web, email, and social channels.

The result: A refreshed, mobile-responsive, secure WordPress website

In addition to standard blog posts and pages, the new website takes advantage of WordPress custom content types to better organize content for:

• Events (both organized by PJC and submitted by community partners)
• Allied Groups (local partner organizations for whom PJC serves as a fiscal sponsor)
• People (staff and Board members)
• Job and internship postings

The new website integrates with third-party services, including:

• Form integrations with Little Green Light for processing donations and membership applications
• Email marketing integration with Constant Contact
• Online store and ecommerce transactions with Shopkeep and Ecwid

Project Features

• Website redesign and rebuild
• New WordPress theme
• Custom content types
• Event calendar
• Online Store
• Integrations with:
  • Constant Contact
  • Little Green Light
  • Shopkeep / Ecwid
• Google Analytics