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Google Analytics Consulting Services

Unlock powerful web analytics to understand your website’s performance and identify opportunities to improve.

Do you need a Google Analytics Consultant?

I specialize in helping nonprofit organizations get the most out of Google’s free suite of analytics tools, including:

Google Analytics 4
Google Tag Manager
Looker Data Studio (formerly Google Data Studio)
Google Search Console

⚠️ On July 1, 2023, Google Universal Analytics properties stopped processing new data. After June 30, 2024, previously collected Universal Analytics will no longer be available. All Google Analytics users should have moved to Google Analytics 4 (GA4) now.

If Google created a new GA4 property for your website “automatically” you likely need to complete additional setup steps to ensure GA4 works for your reporting needs.

Get Started: Order Your Google Analytics 4 Account Review and Roadmap

Order a GA4 Account Review and Roadmap to get a quick analysis of your current analytics setup, a roadmap for improvements tailored to your organization, and a chance to ask questions on a one-on-one Zoom review call. This service is priced at $475 and we typically have 2-4 open slots each month.

Here’s the process:

Complete the request form to confirm eligibility (1 minute or less) and we will respond within one business day.
If approved, we will send an online payment link for the fee ($475)
Answer the intake questionnaire (10-15 minutes) and provide access to your Google Analytics account (instructions provided)
Schedule your review call (typically one week out)
Review results on our Zoom call (60 mins) and discuss your organization’s roadmap and recommended next steps.

Google Analytics Consulting Packages

Customized Google Analytics consulting packages often include the following components. Custom packages start at $2,500. If you are interested in discussing a custom Google Analytics consulting engagement, schedule a free call to discuss your needs below.

Event and Conversion Tracking

Plan and implement tracking for specific conversion events that are tied to your business or organizational goals.

Google Analytics 4 Training

If you’ve recently set up Google Analytics 4 you and your team may need help finding metrics and reports to similar to those you were familiar with in Universal Analytics.

Custom Reports and Dashboards

Make Google Analytics data more visible to your team. Build custom dashboards that focus on the metrics that matter.

Frequently Asked Questions

By default, Google Analytics collects basic information about how many users visit your website, where they came from, and which pages they visit.

However the real power of Google Analytics comes from understanding exactly what user behaviors matter to you, and customizing your analytics configuration.

Google Analytics is a powerful tool that collect additional data about all kinds of user actions — or “events” — on your website.

This includes actions like button or link clicks, form submissions, ecommerce transactions, and more. The most important events for your organization can be designated as conversions and selected for detailed reporting. This requires custom configuration of your Google Analytics account.

If you let Google create a new GA4 property for you as the Universal Analytics sunset date approached, you may still see a warning indicating that your GA4 property still needs additional configuration.

The additional setup steps you need depend on your website and goals for using analytics data. We include recommendations for additional configuration in our GA4 Review and Roadmap offering.

Yes. While Google Analytics is the clear market leader, there are several alternatives. You might consider Matomo or Fathom Analytics.

Schedule a Google Analytics Free Consultation

Ready to get started?

Pick a date and time for a free 30-minute Zoom call 💻

On this call you can also ask us questions, and if it seems like a good fit, we’ll share our onboarding information with you.

If you have questions about our Google Analytics consulting services that you’d rather ask by email, send us a message here.